These definitions are shared in the six tables below as a resource to serve as guides to curricular development for formal academic programs, transition to practice and continuing education programs 2.įor information on applying the competencies at a graduate level, see the Graduate KSAs page. Using the Institute of Medicine 1 competencies, QSEN faculty and a National Advisory Board have defined quality and safety competencies for nursing and proposed targets for the knowledge, skills, and attitudes to be developed in nursing pre-licensure programs for each competency. Thus began a process of continual renewal which reignited "The Starbucks Experience" through new products, innovative store formats and new platforms for engaging customers.The overall goal for the Quality and Safety Education for Nurses (QSEN) project is to meet the challenge of preparing future nurses who will have the knowledge, skills and attitudes (KSAs) necessary to continuously improve the quality and safety of the healthcare systems within which they work. locations for 3 hours to conduct nationwide employee training, on the basis of producing satisfying customer experiences. Starbucks needed to "reignite the emotional attachment with customers" and Starbucks' store managers participated in a morale-building reorientation to emphasize the point. One satirical publication headline read: "A New Starbucks Opens in the Restroom of Existing Starbucks." Starbucks began to evolve into more of a caffeine filling station-competing with the likes of McDonalds, for many of the same customers. For example, one three-block stretch in Chicago contained six stores and in New York City, there were two Starbucks in one Macy's store. Starbucks opened stores everywhere at a breakneck pace. Starbucks didn't sell just coffee, it sold "The Starbucks Experience"-"an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time." At Starbucks, the smells, the sound of beans grinding, watching baristas blend and brew the brand's specialty coffees-all became as much or more a part of the customer experience, as the coffee itself. marketing concept: holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. SELLING concept: holds that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.Įxample: life insurance or blood donations. PRODUCT concept: holds that consumers will favor products that offer the most in quality, performance, and innovative features.Įxample:a better mousetrap will not sell unless the manufacturer designs, packages, and prices it attractively places it in convenient distribution channels brings it to the attention of people who need it and convinces buyers that it is a better product. production concept: holds that consumers will favor products that are available and highly affordable.Įxample: personal computer maker Lenovo and home appliance maker Haier dominate the highly competitive, price-sensitive Chinese market through low labor costs, high production efficiency, and mass distribution.